Which of the Following Is NOT a Characteristic of Products

question 76

Multiple Choice

Which of the following is NOT a characteristic of products in the maturity stage of the product life cycle?

• A) Laggards are a major focus of marketing efforts.
• B) Price competition is intense.
• C) Marketing costs increase as firms defend their market share.
• D) The market may become saturated because nearly all potential customers have adopted the product.
• E) To increase the customer base, firms consider entry into new markets and new market segments.

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Definitions:

Budget Variance

The difference between the budgeted or planned amount of expense or revenue, and the actual amount incurred or received.

Fixed Overhead Budget Variance

The variance between the budgeted and the actual incurred fixed overhead expenses.

Manufacturing Overhead Applied

The portion of estimated manufacturing overhead cost that is assigned to each unit of production based on a predetermined rate.

Labor-Hour

A labor-hour represents an hour of work performed by an employee, typically used as a basis for allocating labor costs or measuring productivity.