The Diffusion of Innovation Theory Is Useful to Marketers in Helping

question 132

Multiple Choice

The diffusion of innovation theory is useful to marketers in helping them

• A) adjust to the performance life cycle.
• B) avoid the cost of concept testing.
• C) predict which types of customers will buy their product immediately and later.
• D) predict how long it will take for a new product to gain market acceptance.
• E) forecast sales for a new product.

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Definitions:

Total Assets

The sum of all assets owned by a company, including both current and fixed assets, as represented on the balance sheet.

Dividends

Disbursements issued by a company to its shareholders, usually sourced from the organization's earnings.

Income Summary

A temporary account used to transfer the revenues and expenses for an accounting period to the Retained Earnings account.

Retained Earnings

The total earnings of a company so far, minus any dividends or distributions given out to shareholders.