Which of the Following Adopter Categories Refers to the Last

question 145

Multiple Choice

Which of the following adopter categories refers to the last large group of buyers to enter a new product market?

• A) Late majority
• B) Early majority
• C) Laggards
• D) Early adopters
• E) Innovators

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Definitions:

Framing

The way an issue is posed; how an issue is worded can significantly affect decisions and judgments.

Winter Coat

A piece of outerwear designed to keep the body warm during cold weather conditions.

Framing

The way information is presented to influence perception and choices.

Importance

The state or fact of being of great significance or value.