Marketing Is a Dynamic Practice

question 113

Essay

Marketing is a dynamic practice.While you are watching your competitors,they are watching you.Assume that you have just redesigned a product that is in the mature phase of the product life cycle and have identified some new market segments.How do you think your competitors will respond?

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Definitions:

Unconsciously Motivated

Actions or thoughts stemming from parts of the mind that are beyond conscious awareness, yet influence behavior or emotional responses.

Freud

An Austrian neurologist who is best known for founding psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Accidents

Unplanned events that result in injury, damage, or other form of loss, often investigated to prevent recurrence.