Beer Marketers Know That High School Educated,working-Class Males from the Ages

question 154

Multiple Choice

Beer marketers know that high school educated,working-class males from the ages of 25 to 40 make up an attractive market for their products.This is a __________ segment of the beer market.

• A) demographic
• B) psychographic
• C) behavioral
• D) benefits
• E) geographic

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Definitions:

Psychopathology

The study of abnormal behavior and psychological dysfunction.

Abnormal Behavior

A pattern of behavioral, emotional, or cognitive functioning that is atypical or significantly deviates from societal norms and may cause distress or impairment in functioning.

Study

The act of devoting time and attention to acquiring knowledge on an academic subject, especially through books.

Abnormal Behavior

Actions, thoughts, or emotions that are considered deviant from societal norms or personal distress, potentially indicative of a psychological disorder.