For a Segmentation Strategy to Be Successful,the Customers in the Segment

question 151

Multiple Choice

For a segmentation strategy to be successful,the customers in the segment must react similarly and positively to the firm's marketing mix.The market segment must be

• A) substantial.
• B) perceptive.
• C) identifiable.
• D) reachable.
• E) responsive.

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Definitions:

Backchannel

Nonverbal or verbal signals used by listeners to indicate that they are paying attention or understanding the speaker, such as nodding or saying "uh-huh."

Business Presenters

Individuals who deliver presentations in a business context, focusing on conveying information effectively to stakeholders.

Feedback

Information or opinions about something, used as a basis for improvement or adjustment.

Backchannel

A secondary or covert route of communication used for private conversation or feedback during a public exchange.