In Order to Develop Psychographic Segments,the Marketer Must Understand Consumers

question 110

Multiple Choice

In order to develop psychographic segments,the marketer must understand consumers'

• A) age,income,and education.
• B) gender,race,and religion.
• C) disposable personal income,benefit perceptions,and alternative egos.
• D) self-values,self-concept,and lifestyles.
• E) buying patterns and behaviors.

---

Definitions:

Focus

The act of directing attention or resources towards a specific goal or task.

Organization

An arranged group of people with a particular purpose, such as a business, government body, or charity.

Individual

Pertaining to or characteristic of a single, separate person or thing; distinct from others in a group.

Difficult Circumstances

Challenging situations that individuals or groups face, often involving tough decisions or obstacles.