When Starbucks First Opened, Many Critics Suggested, "No One Will

question 139

Multiple Choice

When Starbucks first opened, many critics suggested, "No one will pay $4.00 for a cup of coffee." Starbucks' critics suggested consumers would not be __________ to the company's offerings.

• A) responsive
• B) perceptive
• C) identifiable
• D) reachable
• E) quantifiable

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Definitions:

Standard Rate

A predetermined cost for materials, labor, and overhead set for computing variances and budgeting purposes.

Direct Labor Hours

The total hours worked by employees directly involved in manufacturing a product or delivering a service.

Materials Price Variance

The difference between the actual cost of materials and the expected (standard) cost, used to evaluate budgeting efficiency.

Materials Quantity Variance

The difference between the actual quantity of materials used in production and the standard amount expected, multiplied by the standard cost.