We Often See Advertisements Touting a Product as Being Made

question 58

Multiple Choice

We often see advertisements touting a product as being made with natural ingredients,or being long-lasting.Marketers using these types of promotions are positioning their products based on

• A) the value proposition.
• B) product attributes.
• C) symbols.
• D) competitive comparisons.
• E) profitability.

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Definitions:

Socially Responsible

Conducting oneself or one's business in a manner that considers and respects ethical, environmental, and community values.

Community Relations

The efforts an organization undertakes to manage and improve its relationships and interactions with the communities in which it operates.

Socially Responsive

Refers to businesses or entities that act in a manner that benefits societal goals and addresses social issues beyond their immediate profit interests.

Human Resources

The department within an organization responsible for managing employee-related functions, including hiring, training, and benefits.