Within a Perceptual Map,a(n)__________ Represents Where a Particular Market Segment's

question 23

Multiple Choice

Within a perceptual map,a(n) __________ represents where a particular market segment's desired product would lie.

• A) point of parity
• B) strategic target
• C) PRIZM cluster
• D) ideal point
• E) benefit centroid

---

Definitions:

Correlational

Relating to a statistical relationship between two or more variables, where changes in one variable are associated with changes in another, without implying causation.

Confounding Results

Outcomes in research that cannot be accurately attributed to the variables under examination because of the influence of extraneous variables.

Independent Variable

A variable that is manipulated in an experiment to investigate its effect on a dependent variable.

Identical Conditions

Conditions that are exactly the same in every way, often used in experiments to ensure consistency.