Which of the Following Segmentation Methods Is Being Used When

question 21

Multiple Choice

Which of the following segmentation methods is being used when M&Ms offers special wedding-themed packaging for customized M&Ms (imprinted with the names of the bride and groom) ?

• A) Occasion segmentation
• B) Geographic segmentation
• C) Lifestyle segmentation
• D) Benefit segmentation
• E) Loyalty segmentation

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Definitions:

Shares Outstanding

Refers to all of the shares of a corporation that have been issued and are held by shareholders, including those held by the public as well as restricted shares owned by the company’s insiders.

Par Value

The stated or face amount of a bond, stock, or coupon as declared by the issuer.

Common Stock

Equity securities that represent ownership in a corporation, entitling holders to vote on company matters and receive dividends.

Earnings Per Share

Earnings per share (EPS) is a financial ratio that indicates the portion of a company's profit allocated to each outstanding share of common stock, serving as an indicator of profitability.