Segment Profitability Asked Marketers to Consider Segment Size,segment Adoption Percentage,purchase

question 152

Essay

Segment profitability asked marketers to consider segment size,segment adoption percentage,purchase behavior,profit margin percentage,and fixed costs.Select three of these five elements and explain where marketers will find solid quantifiable information to make the calculations.

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Definitions:

Dominant Attitude

The prevailing or most common attitude or outlook among a group or in an individual’s personality, often influencing behavior and perceptions.

Personal Unconscious

The reservoir of material that was once conscious but has been forgotten or suppressed. Personal-document technique.

Social Factors

The aspects of society that influence an individual's life choices, behaviors, and well-being, including family, culture, education, and economic conditions.

Human Nature

The intrinsic characteristics, behaviors, and motivations that are considered inherent in all human beings.