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Ronaldo is developing an Internet auction-based business.After establishing his objectives,describing potential market segments,and evaluating the attractiveness of each segment,Ronaldo now has to choose which target market to focus his efforts on.What factors should influence his decision?
Self-Verification
A theory suggesting individuals seek to confirm their self-concept by encouraging others to see them as they see themselves.
Self-Affirmation
A cognitive process that involves affirming one's values, strengths, or qualities to maintain self-integrity and deal with threats.
Perceive Ourselves
Refers to the process of thinking about, reflecting on, and understanding one's own identity, characteristics, and behaviors.
Positive Views
The perspective or outlook that focuses on the most favorable aspects of a situation or the optimistic side of things.
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