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Boston Consulting Group's Portfolio Analysis Classifies a Company's Products or Product

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Boston Consulting Group's Portfolio Analysis classifies a company's products or product lines into a two-by-two matrix. What are the bases of classification and what are the products or product lines in each of the four quadrants called? What marketing strategies are usually considered for each of the four classifications?


Definitions:

Extrinsic Motivation

Motivation driven by external rewards such as money, fame, grades, and praise.

Autonomy

The capacity to make an informed, uncoerced decision independently, often emphasized as an important aspect of personal development and psychological health.

Approach Motivation

The drive towards a positive stimulus or outcome, motivated by the desire for a reward or fulfilling experience.

Avoidance Motivation

A behavioral response aimed at evading unpleasant outcomes, tasks, or situations.

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