Gray Markets Can Be a Challenge to Marketers Because

question 53

Multiple Choice

Gray markets can be a challenge to marketers because

• A) they are just as illegal as black markets.
• B) they may tarnish the manufacturer's image.
• C) they are legal in some states and illegal in others.
• D) consumers are against them,but retailers support them.
• E) they may result in price increases across the board.

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Definitions:

Sales

The transactions involving the exchange of goods or services for money, constituting the primary revenue for most businesses.

Price Variance

The difference between the actual cost of a product or service and its standard or expected cost.

Price

The amount of money expected, required, or given in payment for something.

Fixed Budget Performance Reports

Financial reports comparing actual results to a plan that does not change, regardless of the level of activity.