Marketers Have Found That __________ Segmentation Is Often More Useful

question 43

Multiple Choice

Marketers have found that __________ segmentation is often more useful for predicting consumer behavior than __________ segmentation.

• A) demographic; psychographic
• B) geographic; geodemographic
• C) psychographic; demographic
• D) demographic; behavioral
• E) demographic; benefit

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Definitions:

Reward Power

The ability of an individual to influence the actions of others by offering or withholding rewards.

Jay Conger

A management theorist known for his work on leadership, influence, and negotiation within organizational settings.

Empower Employees

The practice of giving employees the authority, resources, and support they need to achieve results, thereby increasing their sense of control and satisfaction in their work.

Decision-making

The process of identifying and choosing alternatives based on the values and preferences of the decision maker.