"Why Create a Perceptual Map?" Asked David

question 149

Multiple Choice

"Why create a perceptual map?" asked David.Andreas,the senior marketing manager,gave him four reasons.Which of the following is not a valid reason?

• A) "It's a quick way for senior managers to see not only our product but each of our competitors,all at once."
• B) "It's a way to demonstrate the dimensions that our customers think are important."
• C) "It shows where we aren't-and where our competitors aren't-in our customers' and prospects' minds."
• D) "It's a way to show the position of the company throughout the product's life cycle."
• E) "We can easily show where we are positioned and how large the market is."

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Definitions:

Conversion Costs

The sum of labor costs and overhead expenses associated with transforming raw materials into finished goods.

Equivalent Units

Equivalent units are a concept used in cost accounting to express the amount of work completed in terms of fully finished units, especially in processes involving partial completion of units.

Materials

Substances or components used in the manufacturing or production process, a broader term that may include raw materials and other inputs.

Weighted-average

A calculation that takes into account the varying degrees of importance of the numbers in a data set.