Micromarketing Is Also Referred to as

question 71

Multiple Choice

Micromarketing is also referred to as

• A) loyalty marketing.
• B) one-to-one marketing.
• C) undifferentiated marketing.
• D) concentrated marketing.
• E) differentiated marketing.

---

Definitions:

Common Law

A system of law based on precedent and court rulings, as opposed to statutes or written legislation.

Legally Enforceable

Capable of being imposed or upheld by law, typically referring to contracts or agreements.

CISG

The United Nations Convention on Contracts for the International Sale of Goods, a set of rules governing the sale of goods between parties in different countries.

Commercial Parties

Entities involved in the exchange of goods or services within a commercial or business setting, typically companies or professionals.