For Products Like Clothes Pins,which Provide the Same Benefit for All

question 117

Multiple Choice

For products like clothes pins,which provide the same benefit for all consumers,marketers should probably use a(n) ________ strategy.

• A) concentrated targeting
• B) lifestyle segmentation
• C) benefit segmentation
• D) undifferentiated targeting
• E) differentiated segmentation

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Definitions:

Religious Affiliation

The identification of an individual with a particular religion or faith group.

Americans

Citizens or residents of the United States of America.

Political Party Preferences

The inclination or favoritism individuals have towards particular political parties.

Acquired

Obtained or gained possession of something, typically through purchase, conquest, or effort.