Which of the Following Statements Regarding Global Segmentation,targeting,and Positioning Is

question 105

Multiple Choice

Which of the following statements regarding global segmentation,targeting,and positioning is true?

• A) Companies must continually adjust products and marketing strategies to meet the changing needs of global markets.
• B) Global segmentation, targeting, and positioning activities are far less complicated than the same activities in the domestic market.
• C) When developing a global STP strategy, it is best to define segments by geography alone.
• D) Segmentation, targeting, and positioning activities for global markets do not differ substantially from that of domestic markets.
• E) The "golden rule" for global STP activities for firms is to never alter a firm's marketing mix to serve the needs of global markets.

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Definitions:

Degrees of Freedom

The number of independent ways by which a dynamic system can move, without violating any constraint imposed on it, indicating the amount of independent information available to estimate another piece of information.

Main Effect

The direct impact of an independent variable on a dependent variable in a statistical model.

Confidence Interval

A range of values derived from sample data that is likely to contain the value of an unknown population parameter, with a specified level of confidence.

Credit Card Customers

Individuals who have been issued a credit card by a bank or other financial institution and utilize it for transactions.