To Develop Psychographic Segments, the Marketer Must Understand Consumers

question 17

Multiple Choice

To develop psychographic segments, the marketer must understand consumers'

• A)age, income, and education.
• B)gender, race, and religion.
• C)disposable personal income, benefit perceptions, and alternative egos.
• D)self-values, self-concept, and lifestyles.
• E)buying patterns and behaviors.

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Definitions:

Psychotherapy

A general term for treating mental health problems by talking with a psychiatrist, psychologist, or other mental health provider, involving a variety of techniques designed to improve the mental health of a client, or to improve group relationships (as in family therapy).

Cognitive Therapy

A type of psychotherapy that focuses on changing negative patterns of thought to improve emotional well-being and behavior.

Behavior Therapy

A type of psychotherapy that focuses on changing undesirable behaviors through conditioning techniques.

Bulimia

An eating disorder characterized by episodes of binge eating followed by purging to prevent weight gain.