Marketers Often Employ a Combination of Segmentation Methods, Using ________

question 86

Multiple Choice

Marketers often employ a combination of segmentation methods, using ________ to identify and target their customers, and ________ to design products and messages to appeal to them.

• A)loyalty segmentation; demographics
• B)undifferentiated targeting; differentiated targeting
• C)loyalty segmentation; geodemographics
• D)demographics and geography; lifestyle or benefit segmentation
• E)lifestyle segmentation; geographic segmentation

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Definitions:

Cross-Docking

A logistics practice where incoming shipments are unloaded, sorted, and directly reloaded onto outbound trucks or conveyances to continue their delivery with minimal storage time.

Warehouse Methodology

Systematic approaches and practices used in managing the operations, storage, and distribution of goods within a warehouse.

Facilities

The physical buildings, equipment, and resources provided for a specific purpose or activity.

Supply Chain Network

The system of organizations, people, technology, activities, information, and resources involved in moving a product or service from supplier to customer.