Which of These Is Not One of the Main Components

question 1

Multiple Choice

Which of these is not one of the main components of a value proposition?

• A) the target market
• B) the name of the product or brand being offered
• C) the product / service category or concept being offered
• D) the price of the product or service being offered
• E) the unique point of difference or benefits offered

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Definitions:

Construct Validity

The extent to which a test or instrument accurately measures the theoretical construct or concept it is intended to measure.

Split-half Reliability

A measure of consistency where a test is divided into two parts and the scores for each half are compared to assess the test's reliability.

Internal Consistency

A measure of the reliability of a test or scale, indicating how well the items on the test measure the same construct or concept.

Content Validity

The degree to which a test or measurement accurately represents the concept it intends to measure, based on the thoroughness of the content included.