Social Networking Sites That Compete Directly with Facebook Have a Difficult

question 23

Multiple Choice

Social networking sites that compete directly with Facebook have a difficult time surviving; however,LinkedIn has survived by focusing on the needs of business professionals,who seek to network with colleagues,share their expertise,post online résumés,and look for new jobs.Which segmentation method is LinkedIn using?

• A) loyalty segmentation
• B) benefit segmentation
• C) psychographic segmentation
• D) geodemographic segmentation
• E) demographic segmentation

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Definitions:

Form Letters

A template in word processing software that allows users to generate personalized letters by integrating personal data with a standard text.

Data Source

An origin or location from which data is obtained for processing or analysis.

Merge Letters

Merge letters is a feature in word processing applications that allows users to create a template for a standard document and automatically fill in personalized details for multiple recipients.

Find Recipient Tool

A feature in email and messaging systems designed to help users quickly locate and select recipients for their messages.