Segmentation,targeting,and Positioning Involve a Number of Processes,many Decisions,and Many Different

question 122

Essay

Segmentation,targeting,and positioning involve a number of processes,many decisions,and many different options.With all that effort,why are marketers so concerned with STP?

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Definitions:

SPSS Modeler

SPSS Modeler is a data mining and predictive analytics software application designed for building and deploying predictive models to analyze large data sets.

Data Mining

The process of analyzing large datasets to discover patterns, correlations, and insights that are not readily apparent.

Text

Written or printed words regarded in terms of their content, meaning, or structure.

Data Mining Techniques

Methods used to extract and identify useful information and patterns from large datasets.