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By Paying Close Attention to Customer Needs and Continuously Monitoring

question 55

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By paying close attention to customer needs and continuously monitoring the environment in which it operates,a good marketer can identify potential opportunities.


Definitions:

Quality of Income

A measure of how easily a firm's accounting income can be converted into cash, reflecting the company's financial stability.

Price/Earnings Ratio

A financial ratio that measures a company's share price relative to its earnings per share, indicating how much investors are willing to pay per dollar of earnings.

Dividend Yield

A monetary ratio demonstrating the proportion of yearly dividends distributed by a corporation in relation to its share value.

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