Quitman Enterprises Sells Its Business Language Dictionary to College Students

question 95

Multiple Choice

Quitman Enterprises sells its business language dictionary to college students throughout the United States.Joseph Quitman,the owner,wants to start selling the book to international students abroad.Quitman wants to pursue a __________________ growth strategy.

• A) product proliferation
• B) market development
• C) market penetration
• D) diversification
• E) product development

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Definitions:

John Foster Dulles

A significant figure in American history who served as the Secretary of State under President Dwight D. Eisenhower, known for his strong stance against communism during the Cold War.

Brinksmanship

A policy or practice, particularly in international politics and foreign policy, of pushing dangerous events to the brink of disaster in order to achieve the most advantageous outcome.

House Beautiful

A movement and magazine advocating for beauty in the home environment, supporting the idea that living in aesthetically pleasing spaces can improve quality of life.