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Studies Have Shown That While Small Firms Tend to Be

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Studies have shown that while small firms tend to be proactive about seeking opportunities for profitable exporting,systematically scanning foreign markets to see where the opportunities lie for leveraging their marketing skills in foreign countries,many large firms are very reactive.


Definitions:

Phallic Stage

A phase in Freudian psychosexual development, occurring from ages 3 to 6, where children's focus of libido is concentrated in the genital area.

Development Stage

Refers to a period or phase in an individual's life or in the evolution of a product or concept that represents a state of growth or progress.

Mowrer's Two-factor Theory

A psychological theory that explains learning and behavior as a combination of classical conditioning and operant conditioning.

Burrhus F. Skinner

A prominent American psychologist best known for his work in behaviorism and the development of the theory of operant conditioning.

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