All of the Following Are Recommended for Designing and Implementing

question 28

Multiple Choice

All of the following are recommended for designing and implementing a successful CRM program EXCEPT:

• A)​Support from the firm's top executive
• B)​Expect employees to 'learn on the job' and adapt their way of working
• C)​Knowledge of the tools available to aid in CRM
• D)​Continuous awareness of customers' changing requirements

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Definitions:

Assumption's Probability Distribution

The theoretical distribution of probabilities assigned to all possible values of a variable based on certain assumptions.

NPV

Net Present Value; a financial metric used to evaluate the profitability of an investment, calculated by subtracting the present value of cash outflows from the present value of cash inflows.

Percentage Of Risk

The proportion of risk involved in a particular investment or business decision, often expressed as a percentage.

Market Size

An estimate of the demand for a product or service within a particular market.