The Advent of Social Media as a Communication Tool for Marketers

question 29

Multiple Choice

The advent of social media as a communication tool for marketers has made companies

• A)less willing to communicate with their customers.
• B)reactive in their communications approach.
• C)proactive in their communication approach.
• D)hesitant about communicating on that platform.
• E)abandon other sources of customer communication.

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Definitions:

Commission

A fee paid for services, usually a percentage of the total transaction, often used as a compensation method in sales and services industries.

Merchandise

Goods or products that are bought and sold in business.

Commission

A fee paid for services, usually a percentage of the total cost, to an agent or employee for facilitating a sale or other transaction.

Commission-only Basis

A compensation structure where earnings are solely made from commissions without a base salary.