Which of the Following Is Not True Regarding the Application

question 72

Multiple Choice

Which of the following is not true regarding the application of a marketing concept?

• A)Companies that base their business on the marketing concept maintain a focus on delivering value to the customer in any profitable way they can.
• B)A marketing concept puts the customer in the center of a firm's thinking in terms of both strategy and operations.
• C)A marketing concept should encompass managerial awareness and appreciation of the consumer's role in the firm's existence.
• D)In a marketing concept it is not necessary for all areas of a firm to be customer oriented,but it is absolutely necessary for sales and marketing to be so.
• E)In a marketing concept,there should be general managerial appreciation of the role of marketing intelligence in determining the needs and wants of customers.

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Definitions:

Boundaryless Structure

An organizational structure that is characterized by the elimination of traditional barriers between departments and external environment to foster a more flexible and collaborative work setting.

Team Structures

The organizational design and composition of teams, including roles, responsibilities, and relationships among team members.

Temporary Teams

Teams formed for a specific project or objective with a limited time frame.

Organic Farming

A method of farming that relies on natural substances and processes to produce crops, avoiding synthetic pesticides and fertilizers.