CRM Technologies Allow Marketers to Do All the Following Except

question 88

Multiple Choice

CRM technologies allow marketers to do all the following except

• A)adopt a broad approach focusing on the needs of the entire market.
• B)capture data allowing the firm to identify potentially profitable customers.
• C)interact with customers to learn what they need and want.
• D)take the information gathered and tailor goods accordingly.
• E)track consumer behavior over timE.

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Definitions:

Secularisation

Secularisation is the process through which religion's influence on other social institutions diminishes, reflecting a move towards a more secular (non-religious) society.

Industrialisation

The process of transformation from an agrarian society to one dominated by industry and machine manufacturing.

Collective Self

The collective self is a concept referring to an individual's perception of themselves as part of a group, where the group's characteristics and norms contribute to the individual's identity.

Public Self-awareness

A heightened sense of self-consciousness that arises when an individual is aware of being observed or evaluated by others.