A Marketer That Is Analyzing the Attitudes,emotions,and Opinions Behind Words

question 74

Multiple Choice

A marketer that is analyzing the attitudes,emotions,and opinions behind words used in social media is using

• A)sentiment analysis.
• B)engagement analysis.
• C)share of voice.
• D)applause rate.
• E)influence analysis.

Know how to open a database for exclusive access and identify a linked table.

Grasp the purpose of the Database Documenter and the content of its reports.

Recognize and use VBA keywords and understand the significance of event-driven programming.

Identify programming errors and make use of IntelliSense technology for code completion.

---

Definitions:

Segmenting The Market

The method involves categorizing a wide market of current and prospective customers, both in the consumer and business spheres, into smaller segments that share common attributes.

Psychographic Variables

Characteristics of consumers, such as lifestyle, values, attitudes, and personality, used to understand and segment markets.

Demographic Variables

Characteristics of population segments used in market research and segmentation, such as age, gender, income, education level, and marital status.

Segment Specialization

A strategy where a business focuses on servicing a specific segment of the market with distinct needs or preferences.