The Two-Way Flow of Communication Between a Salesperson and a Customer

question 96

Multiple Choice

The two-way flow of communication between a salesperson and a customer that is paid for by the firm and seeks to influence the customer's purchase decision is referred to as

• A)advertising.
• B)personal selling.
• C)publicity.
• D)public relations.
• E)sales promotion.

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Definitions:

Social IOUs

Informal obligations or expectations for reciprocal actions within personal and professional networks, often based on goodwill or past favors.

Political Tactic

Strategies or maneuvers used within an organization or political setting to gain advantage or influence outcomes, often involving power and negotiation.

Empire Building

The practice of accumulating power and control within an organization for personal gain, often at the expense of overall efficiency.

Political Tactic

Strategies or maneuvers used to gain advantage or influence outcomes within a political or organizational context.