Which of the Following Statements About the Follow-Up Step of the Personal-Selling

question 97

Multiple Choice

Which of the following statements about the follow-up step of the personal-selling process is not true?

• A)Building long-term relationships with customers is part of the follow-up step.
• B)The follow-up step may uncover new customer needs and wants.
• C)Referrals can often be discovered in the follow-up step.
• D)The follow-up step is not needed for repeat customers.
• E)The follow-up step is critical to creating customer satisfaction.

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