Tristan Has Been Calling on the Same Customer for Years

question 42

Multiple Choice

Tristan has been calling on the same customer for years.He handles all of the company's orders and quickly resolves any issues that may come up.On occasion,Tristan takes some of the company employees out to dinner and has even given them tickets to local sporting events.Tristan is involved in

• A)public relations.
• B)relationship selling.
• C)loyalty selling.
• D)multi-level marketing.
• E)publicity.

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Definitions:

Vertical Merger

A combination of two or more companies at different stages of production in the same industry.

Conglomerate Company

A large corporation that owns a diversified group of other companies across various industries, with no single business dominating its portfolio.

Minority-Owned

Refers to a business that is at least 51% owned, controlled, and operated by individuals from a recognized minority group.

Small Businesses

Independent enterprises with limited size and revenue, characterized by fewer employees and lesser market share compared to larger companies.