An Individual (Or Group)capable of Making the Decision on a Good

question 80

Multiple Choice

An individual (or group) capable of making the decision on a good or service a salesperson is selling is referred to as a

• A)lead.
• B)client.
• C)prospect.
• D)qualifier.
• E)customer.

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Definitions:

Disruptive Innovations

Less expensive and simpler versions of existing products and services that target an entirely new group of customers.

Guerilla Marketing Strategies

Innovative, unconventional, and low-cost marketing tactics aimed at obtaining maximum exposure for a product or brand.

Data-Driven Decision Making

The practice of basing decisions on the analysis of data rather than purely on intuition or observation.

Social Media

Online platforms and technologies that enable users to create, share content, and participate in social networking.