Journey Mapping Is a Technique That Helps Companies Identify

question 26

Multiple Choice

Journey mapping is a technique that helps companies identify

• A)points in the journey of a product's delivery that take too long or are unnecessary.
• B)customers' movements on social media.
• C)points in the manufacturing process where delays are occurring.
• D)parts of the promotional process that most resonate with consumers.
• E)points in their customers' journey where the buying process breaks down.

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Definitions:

Stockbroker

A professional who buys and sells stocks and other securities through market exchanges on behalf of investors, typically in exchange for a fee or commission.

Service

Activities or processes that provide value to customers or beneficiaries, often intangible, and aimed at meeting their needs or solving problems.

Service Technology

Technologies and systems designed to improve and support the delivery, management, and quality of services.

Passenger

An individual who travels in a vehicle, such as a car, bus, train, or airplane, typically without participating in its operation.