Market Segmentation Produces Relatively Homogenous Groups of Consumers Called

question 3

Multiple Choice

Market segmentation produces relatively homogenous groups of consumers called

• A)consumer segments.
• B)market segments.
• C)consumer clusters.
• D)market sectors.
• E)consumer targets.

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Definitions:

Sociality Corollary

A principle suggesting that the establishment and understanding of personal identity are significantly influenced by social relationships and interactions.

Individuality Corollary

A concept suggesting that individuals perceive events and entities in a unique manner based on their personal construct system.

Corollary

A proposition that follows from one already proven, a natural consequence or result.

Poles

In psychology, it can refer to the extremes of a personality dimension or trait, such as introversion/extroversion, where individuals can be positioned along a continuum.