Business-To-Business Firms Generally Segment Their Markets According to What Three

question 70

Multiple Choice

Business-to-business firms generally segment their markets according to what three variables?

• A)profit potential,price sensitivity,and demand
• B)demographic,geographic,and behavioral
• C)market size,customer convenience,and usage rate
• D)price sensitivity,usage rate,and region
• E)demographic,geographic,and psychographic

---

Definitions:

Cure Rates

The percentage of people who are considered completely free of a particular disease after undergoing treatment.

Double-Masked Design

Experimental procedure in which neither the participant nor the experimenter knows whether the participant has received the experimental treatment or a placebo.

Manipulated

Being controlled or influenced in a clever and often unfair or selfish way.

Experiment

A research procedure in which a variable is manipulated and the effect of the manipulation is observed.