The Process of Dividing a Larger Market into Smaller Groups

question 19

Multiple Choice

The process of dividing a larger market into smaller groups based on meaningfully shared characteristics is referred to as

• A)mass marketing.
• B)concept testing.
• C)market segmentation.
• D)positioning.
• E)market fragmentation.

---

Definitions:

Shield Grounded

Refers to a technique in which the shield of a cable is connected to ground to protect the signal within from electromagnetic interference.

Discrete Input Module

A component within an automation system that receives and processes digital signals from external sources.

Analog Input Module

A hardware component that receives and converts analog signals into digital data for a control system.