The Competitive Analysis Tool That Creates a Visual Picture of Where

question 65

Multiple Choice

The competitive analysis tool that creates a visual picture of where products are located in consumers' minds is called a

• A)competitive map.
• B)conceptual map.
• C)marketing map.
• D)perceptual map.
• E)positioning map.

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Definitions:

Record

An individual entry in a database, consisting of field values that together describe a single entity or instance.

Design

The process of creating a plan or convention for the construction of an object, system, or measurable human interaction.

Form

A graphical interface in databases and applications where users can enter, modify, or view data fields.

Control Wizard

A feature in software development environments that assists users in creating complex controls by guiding them through the configuration process.