A Succinct Description of the Core Target Market to Which

question 76

Multiple Choice

A succinct description of the core target market to which a product is directed and a compelling picture of how the firm wants that core market to view the product is called a

• A)positioning statement.
• B)marketing plan.
• C)mission statement.
• D)vision statement.
• E)business plan.

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Definitions:

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, elicits a conditioned response.

Unconditioned Response

An automatic, natural reaction to a stimulus that occurs without the need for prior learning.

Conditioned Response

A learned response to a previously neutral stimulus that has become associated with an unconditioned stimulus through conditioning.

Generalization

The process of applying the response to a specific stimulus to similar stimuli.