Which Category of Product Adopters Relies on Others for Information

question 55

Multiple Choice

Which category of product adopters relies on others for information and buys a product because their friends have already done so?

• A)late majority
• B)innovators
• C)early majority
• D)early adopter
• E)laggards

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Definitions:

Walk-Ins

Individuals who arrive at a place of business, such as a retail store or job hiring event, without a prior appointment, often for inquiries or immediate services.

Advertising

The activity or profession of producing advertisements for commercial products or services.

Employee Referrals

A recruitment method where existing employees recommend potential candidates for positions within the organization.

Status Quo

The existing state or condition of affairs, often used to describe situations that remain unchanged.