Which of the Following Would You Use If You Were

question 128

Multiple Choice

Which of the following would you use if you were tasked with reviewing company data in order to look for trends in sales,identify problems with elements of the marketing mix,and provide quick feedback to managers concerning proposed marketing plans?

• A)a behavioral targeting system
• B)a decision support system
• C)competitive intelligence
• D)ethnographic research
• E)a demand analysis

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Definitions:

Dividend Discount Model

A method of valuing a company's stock price by using predicted dividends and discounting them back to present value.

Myron Gordon

An economist best known for developing the Gordon Growth Model, which is used to determine the intrinsic value of a stock based on a future series of dividends that grow at a constant rate.

Burton Malkiel

An American economist and writer, most famous for his classic finance book "A Random Walk Down Wall Street."

Dividend Discount Model

A valuation method used to estimate the value of a stock by discounting predicted dividends to their present value.