Marketers Must Realize That the Consumer Is Unlikely to Engage

question 53

Multiple Choice

Marketers must realize that the consumer is unlikely to engage in any of the subsequent steps of the buying process if he or she

• A)is not a savvy consumer.
• B)is unaware of how the decision process works.
• C)fails to complete a thorough information search.
• D)makes a purchase decision hastily.
• E)is not aware of a problem or does not recognize a need.

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Definitions:

Noncustodial Parents

Parents who do not have legal physical custody of their children, but may have rights to visitation and are often required to pay child support.

Dissolved Duos

A term referring to pairs, such as relationships or partnerships, that have been terminated or ended.

Cooperative Colleagues

Workplace associates who work together effectively in a collaborative environment.

FUTA Payable

A federal tax liability owed by employers to fund the unemployment benefits system.