Monitoring Developments Outside of the Firm's Control with the Goal

question 137

Multiple Choice

Monitoring developments outside of the firm's control with the goal of detecting and responding to threats and opportunities is called

• A)competitive analysis.
• B)environmental scanning.
• C)data mining.
• D)brand positioning.
• E)market assessment.

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Definitions:

Microfilm

A photographic process used to produce miniature copies of documents for long-term storage, saving space and preserving information.

Search Engine

A digital tool designed to search for information on the World Wide Web, presenting results typically in a line of entries.

Importance

The state or fact of being of great significance or value.

Scholarly Articles

Academic writings published in journals that contribute to knowledge in a specific field, often peer-reviewed.