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What Is Marketing Analytics and How Does It Benefit Marketers

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What is marketing analytics and how does it benefit marketers?


Definitions:

Timeframe

A specified period during which certain events or activities are to take place or be completed.

Success of the Merger

The positive outcome of combining two or more companies, typically measured by financial performance, market share, and synergies achieved.

Loblaws

A Canadian supermarket chain, offering grocery products, pharmaceutics, banking, and clothing, among other things.

Shoppers Drug Mart

A Canadian retail pharmacy chain offering a wide range of health, beauty, and convenience products and services.

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