If a Newly Developed Test Designed to Measure Happiness Correlates

question 84

Multiple Choice

If a newly developed test designed to measure happiness correlates with other tests of happiness but not with tests of sadness,this is referred to as __________________ and _________________ evidence of validity,respectively.

• A) convergent; discriminant
• B) discriminant; convergent
• C) homogeneous; concurrent
• D) concurrent; homogeneous

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Definitions:

Douglas Holt

Douglas Holt is an academic known for his work on branding and cultural strategy.

Cultural Branding Model

is a strategy that ties a brand to the cultural narratives and practices of its target audience, aiming to resonate deeply with their identity and values.

Relevance

The degree to which something is related or useful to the matter at hand, often used to assess information, strategies, or actions.