This Is a Comprehensive and Systematic Evaluation of the Firm's

question 71

Multiple Choice

This is a comprehensive and systematic evaluation of the firm's marketing operation and the environment in which it operates.

• A) Benchmark
• B) Marketing audit
• C) Customer satisfaction survey
• D) SWOT analysis
• E) Input-output analysis

---

Definitions:

Liquidated Damages

refers to a predetermined sum agreed upon by the parties to a contract, to be paid as compensation in case of breach of contract.

Exemption Clause

A contract term that attempts to limit or exclude liability for certain events or damages.

Deposit Forfeiture

A legal or contractual process wherein a deposit made as part of a transaction is lost due to non-compliance with the terms of the agreement.

Exemption Clause

A contractual term that limits or excludes one party's liability for certain breaches, circumstances, or events.